Harken Argentina to Service Argentine/Uruguay Marine Markets

8/15/2014

Harken-Argentina_Guillermo-Baquerizas.jpgHarken Yacht Equipment announced today that its newest independent distributor is open to service the Argentine and Uruguay marine markets. Led by Torkel Borgstrom, and ably supported by Guillermo Baquerizas, the Harken Argentina team will work closely with Harken to increase its presence in these active sailing countries.

About Argentina/Uruguay and Harken's Focus
The sailing market in Argentina/Uruguay is sizeable, with boatbuilding a long tradition and sailing a popular and relatively inexpensive pastime. An onsite office enables us to have a hands-on, personal approach toward developing strong working relationships with the region's OEM, one-design, custom, and refit markets, and to respond to our customers quickly with the highest level of service.  

About Torkel Borgstrom
Building on his passion for one-design racing, at the age of 20, Torkel began his career in the marine industry as a sailmaker. In 1981, his loft became agents for North Sails in Argentina. Now called North Sails South America, his company has production lofts in Argentina and Brazil, and dealers in Chile, Uruguay, Peru, Colombia, Ecuador, Venezuela, and Central America.

From winning the Snipe Jr. World Championships, to becoming this year's Star Boat National Champion, Torkel's racing credentials are impressive. He has won numerous national and international one-design, handicap, and Grand Prix regattas. These include several world championships.

Torkel and his partner Juan Garay (sail designer for the Artemis Racing America's Cup team) are fully-dedicated to their business and to promoting the sport in South America.

About Guillermo Baquerizas
Guillermo heads retail and OEM hardware sales for Harken Argentina. The son of an early entrepreneur in Argentina's marine industry, he is a top one-design and offshore racer and a coach for Olympic and Grand Prix racing teams (currently, the TP52, Azzura).  Before joining Harken Argentina, Guillermo was the sales manager for King Harken. For the last five years, he has worked in the sales department of North Sails South America.

"The culture of Harken-quality, innovation, and great customer service also represents our values," said Torkel Borgstrom, company president. "We see our association with Harken as the perfect step toward creating substantial growth in our market and dramatically improving the sailing experience for racers and cruisers throughout the region."

"A big welcome and thank you to Torkel Borgstrom, Juan Garay, Guillermo Baquerizas, and their team at North Sails Argentina, as our new distributor in Argentina and Uruguay," said Peter Harken, chairman of the board. After meetings and discussions between us, we both realized our personal and company cultures are basically the same, 'Give the customer a good product, charge a fair price, and provide service beyond their expectations!' That is the simple code of both our businesses." 

  • United States
  • Australia
  • France
  • Italia
  • New Zealand
  • Polska
  • Sverige
  • UK